London Has Fallen In Love With South Korean Fashion

London, Paris, New York and Milan have been synonymous with high-end fashion for decades, known for their fashion weeks and household name brands. Now, South Korea, and more specifically Seoul, wants a slice of the action too. In the last five years, Korean brands such as JUUN.J, ADER error and, more recently, WE11DONE have become mainstays in the streetwear sphere thanks to not only the rising influence of K-pop and TikTok, but also these brands' consistent collaborations with more established ...